Twenty398

da Vinci should be on your radar for two reasons- they support RED and they are makers if incredibly expensive, high-end color grading suites most of us will never be able to afford to sit in. And yet they just got bought up by bargain video card maker, Blackmagic Design. My question is- will this mean greatly reduced prices on Davinci software in the future? Or is this just good news for the high end post houses that can already afford them? A few words from BMD head, Grant Petty on the purchase:

In reality, I cannot believe we have purchased such as legendary brand, and one of the things that totally blew my mind when I first started in post production as an engineer way back in 1988 was the color grading room with a DaVinci. The image on the monitor was such incredible quality, I just stood there staring speechless. It was amazing. Now we have our opportunity to care for the DaVinci name, and it’s exciting but a little terrifying too! We have some big standards to live up to, but we want to exceed what people expect.

Read more at fxguide:

http://www.fxguide.com/qt/1448/blackmagic-buys-davinci-confirmed